It looks as if the media industry, represented by the World Association of Newspapers, is finally starting to recognize that in order to generate revenue on the Internet, they need to work with search engines, not against them. So they've come up with the brand new idea (how is that for subtle irony) of using machine readable metadata to regulate how search regine robots make use of content available online.
A young british boffin, Jonathan Friend, and his startup company Friend Media Technology Systems is causing quite a stir these days with his claims about being able to stop film and music piracy. On September the 8th, Financial Times (Joshua Chaffin: Young gun, FT, Sep. 8th, 2006) devoted two full pages to him and his company.
According to Microsoft's Dave Heiner, Adobe has requested Microsoft remove the "save as PDF" option from the new Office (Office 2007) . Adobe has also requested that Microsoft removes support for Microsoft's XPS-format (XML Paper Specification, formerly known as Metro – a Microsoft controlled alternative to PDF).